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Case Study

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Everlane Garments

Case Study

Alicent Sparks, an owner of a mid-sized e-commerce brand, Everlane Garments, specializing sustainably, approached us, seeking our expertise in Social Media Marketing to revamp their online persona and drive meaningful customer interactions.

Level-Up Your Sales

  • 40
    Traffic Growth
  • 124
    Return on Investment
  • 100
    Impressions
  • 67
    Sales Increased

About Everlane Garments

Everlane Garments is a leading brand committed to changing the fashion industry through sustainability. Founded on environmental responsibility and ethical sourcing principles, they offer a diverse range of clothing and accessories crafted from eco-friendly materials.

Their mission extends beyond just selling products; they aim to educate and inspire their community about sustainable living. By combining transparency and ethical practices into every aspect of their operations, from sourcing raw materials to packaging, they strive to positively impact the environment and their customers' lives.

The Challenges

Before partnering with Wall Street Marketing Hub, Everlane Garments faced several challenges that hindered its growth and limited its impact in the competitive online fashion marketplace. Despite its commitment to sustainability, Everlane Garments struggled to communicate its brand story and values effectively, leaving potential customers unsure of its unique offerings and ethos.

  • 1Their social media profiles lacked a unified voice, making it difficult for consumers to understand their vision.
  • 2The brand struggled to reach potential customers in new geographical markets, limiting its growth and exposure.
  • 3A noticeable disconnect between social media activities and online sales indicated that the strategies were not effectively driving purchases.
  • 4They were not utilizing data to understand customer behavior and preferences, leading to less targeted and effective campaigns.
  • 5Despite having many followers, their engagement rates were low, suggesting that the content was not resonating with the target audience.